X Factor versus Care Factor

One of the most popular questions I’m asked when it comes to making podcasts – “Does it need to have music?” In a word, ‘no.’ The slightly more involved version of that answer is this. A well-crafted introduction with music, and perhaps clips of what’s coming up in the show, can entice someone to stick… Continue reading X Factor versus Care Factor

Why Should I Make A Podcast? What’s In It For Me?

Welcome to my Business Podcasting Tip Sheet 6. The title of this one is a great question. Or rather, it’s two. I get asked both regularly, and they’re entirely fair. When you enter into a deal or contract of any kind these are the types of question you should be asking the person on the… Continue reading Why Should I Make A Podcast? What’s In It For Me?

How To Never Run Out Of Ideas

Welcome to my Business Podcasting Tip Sheet Number 5. I always wanted to make this issue about this subject, and here’s why. Whenever someone comes to me and says “I want to start a podcast”, I reply “OK. What are your first five episodes?” If you can’t answer that, then you’ve got problems, although none… Continue reading How To Never Run Out Of Ideas

Think Popular

Welcome to my Business Podcasting Tip Sheet – Number 4 This week I wanted to focus on something which ends up being a trap a lot of podcasters (the business and the hobby kind) fall into. It’s actually very simple to find yourself there, and even the most experienced broadcasters and podcasters lose their way… Continue reading Think Popular

Who Do You Think You’re Speaking To?

“I might as well be talking to myself!!!” Mum yelled in exasperation from the downstairs hall. You heard fine, but realised the tone in her voice indicated trouble of an ‘as yet’ unidentified nature, you made a tentative note to enquire more about when you ventured downstairs later with the fortnight’s laundry you were definitely… Continue reading Who Do You Think You’re Speaking To?