X Factor versus Care Factor

One of the most popular questions I’m asked when it comes to making podcasts – “Does it need to have music?” In a word, ‘no.’ The slightly more involved version of that answer is this. A well-crafted introduction with music, and perhaps clips of what’s coming up in the show, can entice someone to stick… Continue reading X Factor versus Care Factor

My Business Is Boring! Who’d Want To Listen To A Podcast About It??!

Let me start this Tip Sheet by providing a brief recap of what I do. Remember those American TV shows of the 70s and 80s which would always begin their episodes with a BIG, BUTCH, AMERICAN VOICE saying… “Previously on… Days Of Our Lives | Hill Street Blues |DIE-Nasty…” Well, I won’t be doing that.… Continue reading My Business Is Boring! Who’d Want To Listen To A Podcast About It??!

Wheesht!

The Tremeloes believed it was golden. Depeche Mode thought you should enjoy it. Julian Cope seemed to broadly concur. The Black Eyed Peas didn’t waste words on it. When it comes to silence in your podcast, how do you feel about it? What does your gut tell you? Actually, before you answer that, let me… Continue reading Wheesht!

What Kind Of Podcast Should I Make?

It’s one of the very first questions anyone should ask themselves if they’re serious about taking on making and maintaining a podcast. You ask yourself that question right after “Why Should I Make A Podcast? What’s In It For Me?”, and seeing as how we covered that last time, this is the logical place for… Continue reading What Kind Of Podcast Should I Make?

Why Should I Make A Podcast? What’s In It For Me?

Welcome to my Business Podcasting Tip Sheet 6. The title of this one is a great question. Or rather, it’s two. I get asked both regularly, and they’re entirely fair. When you enter into a deal or contract of any kind these are the types of question you should be asking the person on the… Continue reading Why Should I Make A Podcast? What’s In It For Me?