X Factor versus Care Factor

One of the most popular questions I’m asked when it comes to making podcasts – “Does it need to have music?” In a word, ‘no.’ The slightly more involved version of that answer is this. A well-crafted introduction with music, and perhaps clips of what’s coming up in the show, can entice someone to stick… Continue reading X Factor versus Care Factor

Top Tips To Be Tip Top

Of all the things I’ve learned in my journey as a broadcaster, podcaster, communicator, and even simpler, as a human being, undoubtedly the most important is this – in order to connect, to create an intimacy between you and whoever’s listening, you must share something of yourself with them. Communication begins when that person relates… Continue reading Top Tips To Be Tip Top

Practice Makes…You Better, But Don’t Chase Perfection

Just recently I’ve received a lot of correspondence from people who’ve downloaded my ebook ‘Pitch Perfect Podcasts – The Art Of Talking Up Your Business’ First of all, thank you for doing so – I greatly appreciate it, and I hope it’s helping you realise your dream of making a podcast, or, at the very… Continue reading Practice Makes…You Better, But Don’t Chase Perfection

My ALL-TIME Number 1 Podcasting Tip

Hello, and welcome to my latest Business Podcasting Tip Sheet. It may seem somewhat defeatist to publish a weekly hints journal about something, only to almost reach double figures, and then issue one entitled My ALL TIME Number 1 Podcasting Tip. Surely that entry should come further along in the series, like, maybe at the… Continue reading My ALL-TIME Number 1 Podcasting Tip

My Business Is Boring! Who’d Want To Listen To A Podcast About It??!

Let me start this Tip Sheet by providing a brief recap of what I do. Remember those American TV shows of the 70s and 80s which would always begin their episodes with a BIG, BUTCH, AMERICAN VOICE saying… “Previously on… Days Of Our Lives | Hill Street Blues |DIE-Nasty…” Well, I won’t be doing that.… Continue reading My Business Is Boring! Who’d Want To Listen To A Podcast About It??!

Wheesht!

The Tremeloes believed it was golden. Depeche Mode thought you should enjoy it. Julian Cope seemed to broadly concur. The Black Eyed Peas didn’t waste words on it. When it comes to silence in your podcast, how do you feel about it? What does your gut tell you? Actually, before you answer that, let me… Continue reading Wheesht!

What Kind Of Podcast Should I Make?

It’s one of the very first questions anyone should ask themselves if they’re serious about taking on making and maintaining a podcast. You ask yourself that question right after “Why Should I Make A Podcast? What’s In It For Me?”, and seeing as how we covered that last time, this is the logical place for… Continue reading What Kind Of Podcast Should I Make?

Why Should I Make A Podcast? What’s In It For Me?

Welcome to my Business Podcasting Tip Sheet 6. The title of this one is a great question. Or rather, it’s two. I get asked both regularly, and they’re entirely fair. When you enter into a deal or contract of any kind these are the types of question you should be asking the person on the… Continue reading Why Should I Make A Podcast? What’s In It For Me?

How To Never Run Out Of Ideas

Welcome to my Business Podcasting Tip Sheet Number 5. I always wanted to make this issue about this subject, and here’s why. Whenever someone comes to me and says “I want to start a podcast”, I reply “OK. What are your first five episodes?” If you can’t answer that, then you’ve got problems, although none… Continue reading How To Never Run Out Of Ideas

Think Popular

Welcome to my Business Podcasting Tip Sheet – Number 4 This week I wanted to focus on something which ends up being a trap a lot of podcasters (the business and the hobby kind) fall into. It’s actually very simple to find yourself there, and even the most experienced broadcasters and podcasters lose their way… Continue reading Think Popular